Social Media Marketing Basics

Promote Your Company Story and News on the Right Platform

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.

Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Websolver social media marketing experts.

What is Social Media Marketing?

Social media marketing is an online marketing method that utilizes different social media platforms, such as FacebookInstagramLinkedIn and  to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.

A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.

Experiencing a drop in organic reach, audience engagement, or conversions? Address your social media marketing challenges and maintain a competitive edge with Websolver Internet Marketing Agency’s results-oriented social media advertising services.

As your trusted partner in social media advertising, we analyze social media data to understand your audience demographics, identify customer preferences and pain points, and develop a customized advertising strategy that delivers outstanding results!

Results Focused Social Media Advertising Company

Maximize Your Returns While Minimizing Costs

Social media advertising can be overwhelming, particularly if you lack the expertise, knowledge, and skills needed to develop, implement, monitor, and optimize paid social campaigns effectively.

Searching for a trusted social media advertising agency to handle your social ads?

Websolver Internet Marketing Agency is your dedicated partner in navigating the complex and ever-evolving social media landscape. We’ve been supporting local businesses, multi-location companies, enterprises, and franchises with their social advertising needs.

Explore how our social advertising strategies have fueled the online growth of our clients:

What is Social Media Advertising?

Drive High-Converting Leads and Accelerate Sales Growth.

In today’s digital landscape, traditional marketing methods alone won’t build a loyal and engaged customer base. To reach more consumers affordably and achieve a higher return on investment (ROI), you must connect with people where they are most active and tailor your brand message to specific audience segments.

Among all marketing strategies, social media advertising stands out by maximizing your brand’s visibility and offering valuable opportunities to attract, nurture, and convert leads into paying customers.

  • What exactly is social media advertising?

Social media advertising, also known as paid social media, is one of the most effective digital marketing strategies for increasing conversion rates. It involves placing paid ads or sponsored content on platforms like Facebook, LinkedIn, Instagram, Pinterest, Twitter, and TikTok, targeting specific customer demographics to reach your ideal audience.

  • What sets social media advertising apart from other digital marketing methods? Is it a worthwhile investment?

Social media advertising enables you to target your campaigns based on criteria like location, age, online behavior, interests, and device usage. Unlike other online marketing methods, you only pay for the clicks or impressions your social ads generate, making social advertising a high-ROI strategy.

Got ambitious goals for your company? Leverage the power of paid social media to enhance your digital marketing efforts and reach customers who are ready to convert!

Achieve Greater Results with Paid Social Media

As social media becomes a key channel for connecting with businesses, competition intensifies. Let our social advertising agency enhance your social media ad strategy to capture the attention of your target leads throughout the marketing funnel.

Websolver Internet Marketing Agency is a leading name in social media advertising, offering conversion focused ad services. We help you optimize your social media ad budget and targeting strategies to maximize the effectiveness of your paid campaigns.

Contact us to find the best social media platforms for your business niche and uncover opportunities to meet unmet needs!

Why Your Business Should Invest in Social Media Advertising

Enhance Your Visibility While Saving Time, Effort, and Money

The social media landscape is continually evolving, with new advertising channels emerging each year and shifts in consumer buying behavior and expectations. Relying solely on organic social media efforts is no longer sufficient.

Paid social media advertising is one of the most effective ways to leverage top social media platforms for various business niches, enhancing your customer acquisition, conversion, and retention rates. A Marketing Experiments study reveals that the right targeting approach can increase your conversion rates by up to 300 percent, and paid social media advertising is key to achieving this.

Here are additional reasons to focus on your paid social media campaigns:

Boost Your Follower Growth Rate

Paid social advertising enables you to target specific audiences and quickly access new market segments. For instance, Websolver used social media advertising to help a gaming company reach 290,137 people and gain 1,600 new Facebook followers, 1,000 new Instagram followers, and 155 new Twitter followers within just four months!

Enhance Organic Posts

Working with a limited budget? Start using social media advertising to extend the reach of your organic posts. Various social media advertising channels offer flexible options to transform your top performing content into ads and connect with individuals who are highly interested in your offerings.

Boost Website Conversions

Social media advertising can double your conversion rates and reduce marketing costs by a third. For example, within six months of starting a paid social media campaign for a fitness center, we achieved $143,319.92 in website purchase conversions at an average cost per click (CPC) of just $8.03.

Increase Clicks and Views

Online users engage more with social media advertising channels because they provide an enjoyable and convenient way to connect with their favorite brands. For instance, advertising on Facebook enabled a leading advisory firm to generate 41,074 clicks, while their Twitter campaign achieved 625,932 impressions in just 10 months.

Attract Qualified Leads

Social ad landing pages can be tailored to drive targeted leads and re-engage those who didn’t convert initially, based on your marketing goals. A well-structured social media ad strategy enables you to personalize your offers and segment campaigns by age, occupation, or gender, effectively capturing qualified leads and guiding them into your sales funnel.

Gain Actionable Insights

Which social network ads generated the most impressions? Was your social media landing page effective? Social media advertising provides valuable market insights and metrics, such as clicks, visits, and comments, allowing you to assess the effectiveness of your ads and refine your future campaigns.

Present a Clear Value Proposition

How can your brand address a customer's specific needs? Targeted social media advertising enables you to highlight the unique selling points (USPs) of your key products or services and use persuasive calls-to-action (CTAs) to encourage consumers to take meaningful steps toward your desired outcome.

Drive Direct Sales

Whether you're promoting new collections to previous customers or using seasonal offers to entice targeted buyers, social advertising simplifies and enhances the profitability of time-sensitive promotions. Paid social media campaigns provide a cost-effective and efficient way to influence purchasing decisions and boost sales.

Optimize Your Budget

One of the major benefits of social media advertising is the ability to track data in real-time and set a practical budget for your campaigns. For example, an eCommerce store partnered with Websolver for Facebook ads management. With an ad spend of approximately $8,000, we generated $170,000 in revenue within a 28-day attribution window.

Social Media Platforms for Your Business

Should Consider for Advertising

Ensure Optimal Use of Your Resources

Global social media statistics show that, on average, users engage with over six different social media platforms each month and spend about 2.5 hours daily on social media. With numerous platforms available and limited social media time among potential customers, selecting the right channel for your social media ads is crucial.

Many marketers fall into the trap of chasing trends without consulting social media advertising experts or conducting thorough research. This often leads to investing in channels that don’t align with their niche and fail to deliver profitable outcomes.

At Websolver, we help you identify the best social media platforms for your industry, ensuring that your advertising efforts yield substantial business growth relative to your investment.

Social Media Platforms for Diverse Business Niches and Their Unique Needs:

Instagram Advertising

With around 1.07 billion active users globally, Instagram advertising is almost as effective as Facebook in attracting followers and enhancing brand engagement. It provides exceptional opportunities for businesses of all sizes to expand their audience through sponsored content and innovative ad formats. Social media advertising agencies often integrate Instagram campaigns with Facebook Ads Manager, offering a wide range of targeting options and optimization features to simplify ad management.

Facebook Advertising

Facebook advertising utilizes a range of ad formats, including image ads, video ads, poll ads, and carousel ads, to spark interest in your brand and guide prospects through your conversion funnel. For businesses aiming to precisely target their audiences and achieve quick results, Facebook ad management is highly recommended. Facebook ads are generally approved within 24 hours, allowing you to gain exposure and see results within just a few days!

What Our Instagram Advertising Agency Can Do for You:

When you advertise on Instagram with us, we use Instagram Insights to analyze your content performance and profile activity. We then create an Instagram advertising campaign designed to enhance your brand’s value. Our social advertising agency will define your ad objectives (such as brand awareness, app installs, or store traffic), select the best ad placements, set your budget and schedule, and choose the most effective Instagram ad format to meet your goals.

What Our Facebook Ads Agency
Can Do for You:

Our Facebook advertising team starts with a kickoff meeting to discuss your campaign goals and guide the development of your Facebook advertising strategy. After identifying your specific needs, we launch a customized Facebook ad campaign tailored to your targeting requirements. Additionally, our Facebook ad management experts will set up Facebook Pixel on your website to seamlessly track visitor activity generated from your Facebook ads.

Pinterest Advertising

Pinterest Advertising Is Pinterest the right platform for your brand's advertising? Start using Pinterest to unlock your full-funnel marketing potential! With 400 million monthly active users, Pinterest is a cost-effective channel for showcasing your social media ads and boosting goal completions. Similar to Facebook, Pinterest advertising operates on a pay-for-placement (P4P) model, where you pay to promote your ads on selected product Pins.

LinkedIn Advertising

LinkedIn advertising is ideal for business-to-business (B2B) marketers aiming to enhance lead generation through social media. If your target audience includes C-suite executives and industry experts, LinkedIn is the perfect platform. With its broad audience, detailed market data, and diverse ad formats such as Sponsored Content, Text Ads, Sponsored InMail, and Dynamic Ads LinkedIn offers unmatched targeting precision, surpassing even the best social media platforms for business.

What Our Pinterest Ads Agency Can Do for You:

To get the most value from your Pinterest advertising budget, we employ data-driven strategies focused on boosting traffic and sales to your website. Our social media advertising agency enhances your ad images, utilizes Rich Pins, and fine-tunes your ad schedule to improve conversions. We also recommend integrating Pinterest advertising with your Amazon marketing efforts for added synergy.

What Our LinkedIn Ads Agency Can Do for You:

Our social media advertising agency is dedicated to showcasing your industry expertise and achieving your LinkedIn advertising objectives. To connect with your ideal clients and advance them through the conversion funnel, we refine your targeting using industry specific factors like company name, industry, or job function. We also create engaging ad copy and incorporate clear calls to action (CTAs) to drive results.

Websolver Social Media Advertising Services

Receive Expert Support to Drive Your Company’s Growth Goals

Social Media Marketing

Advertising on social media is an effective method for gaining new customers and encouraging repeat business, but our agency goes beyond that. In addition to social and Facebook ad management, we provide comprehensive social media marketing solutions to enhance your conversion rate optimization (CRO) efforts. Our experts perform thorough social media audits to craft and launch sustainable marketing campaigns.

Social Media Management

Websolver is not just a social and Facebook advertising company; we also act as your social media managers. From creating effective social and Instagram advertising campaigns and tracking ad performance to managing multiple social media accounts, our team handles it all. We help you select the best social media platforms and marketing strategies for your business to maximize results and ensure online growth.

Social Media Brand Oversight

At our social media advertising agency, we integrate social media management with diverse advertising services including Instagram, TikTok, LinkedIn, and Facebook to emphasize your distinctive brand voice and engage all customer touchpoints. Our goal is to build a consistent and inclusive brand presence across all platforms. We also offer connections to our web design specialists to ensure your website is ADA compliant and aligns with your social branding.

Social Media Follower Growth

Develop a strong social media presence and attract high converting followers! Our social and Facebook advertising experts leverage data-driven marketing and advertising strategies including Twitter, Pinterest, and Facebook ad management to boost customer engagement and grow your social media following. We enhance your social profiles, create engaging content, establish a strategic posting schedule, and implement targeted ads to help you achieve your growth objectives.

Social Media Optimization (SMO)

The advantages of social media and Facebook advertising extend beyond enhancing your online presence. An effective social media advertising and marketing strategy can significantly increase your brand exposure and drive qualified leads and traffic to your website. Our team at the social advertising and Facebook ad agency collaborates with you to identify your top-performing website content, share it on your social media platforms, and amplify its reach through targeted promotions and Facebook advertising services.

Website Design and Development

Establish trust with potential clients by ensuring consistent branding across your social media pages. Our social and Facebook ad agency team works closely with our web design experts to integrate social share buttons on your website, incorporate Facebook reviews, add social login features, and embed YouTube videos. Looking for striking and interactive designs for your business pages and social media ads? Contact our Facebook advertising agency to discuss how we can assist you.

Video Production

Enhance your social and Facebook advertising strategy with compelling video ads that drive exceptional engagement rates! If your team lacks the skills or resources to create captivating video content for various social media platforms, our experts in social media advertising and Facebook ad management are here to assist. We design video ads optimized for mobile and sound-off viewing, keeping them under 15 seconds to encourage viewer action within the first three seconds.

Social Media Content Writing

Leave your social media content writing to our social and Facebook advertising agency, and let us help establish your brand as a top choice for customers. We conduct thorough market research, industry analysis, and audience targeting assessments to gain actionable insights that guide our content creation. Our paid social media advertising specialists also perform A/B testing before launching your ads to ensure we craft optimized ad copy and landing page content that drives immediate user action.

Social Media Reputation Management

Does your Facebook advertising strategy include reputation management? Stay ahead of conversations about your brand and prevent negative content from impacting your valuable reputation. Our social and Facebook advertising team collaborates with Rize Reviews’ reputation managers to monitor your social media reviews, streamline your review response process, and leverage positive feedback in your paid social ads.

Why Choose Websolver for Your Social Media Advertising Needs

Boost Your Leads, Signups, and Sales

Websolver Internet Marketing Agency is a top social media marketing and Facebook advertising firm in the United States. Over the years, we’ve assisted numerous industry leaders in achieving exceptional business results through targeted social media ads.

Harness the power of social media advertising for your business by partnering with us! Here’s what you can anticipate when you choose our social and Facebook ads agency:

Profitable Advertising Objectives

Our social and Facebook ad agency team will arrange an initial consultation with you to review your current social advertising goals, strategies, and expectations. From this discussion, we will develop practical and achievable advertising objectives tailored to your budget and marketing needs.

Campaign Monitoring and Reporting

One of the biggest challenges in social media advertising is tracking performance and ensuring a high return on advertising spend (ROAS). We work diligently to implement all necessary tracking systems and continuously optimize your social media accounts to achieve the best possible results.

Clear Data Analysis

From your initial campaign audit to monthly performance reviews, we provide detailed reports to keep you informed about your investment. You’ll have access to our client portal, allowing you to monitor your social media advertising effectiveness and track your performance whenever you need.

Professional Consultations

Do you have an in-house social media team managing your paid advertising campaigns but need expert training? Our social media managers are here to guide your team and provide consulting and training to ensure they are on the right path.

Varied Advertising Strategy

We stay up-to-date with the latest industry trends and social media algorithm changes to ensure your paid social media advertising strategy achieves profitable results. Additionally, we continuously seek out new advertising opportunities to keep your leads and conversions growing.

Committed Social Media Advertising Strategist

Websolver features a team of social media advertising experts skilled in managing ad campaigns across various platforms. We assign a dedicated account representative to oversee your campaign, providing you with a direct point of contact for any immediate questions or concerns.

Lets have a project with us!

Want to know why your website isn’t
getting the traffic it deserves?

Request a callback